Articles tagged with: marketing

Handing leads to sales using CRM

Get leads, close deals.  That’s the game we play. But before the leads become live they almost always have a relationship with you. There’s a story to tell about this potential sale. Information that can be gleaned from their previous engagement such as: What are their interests? What offerings did they respond to become a Continue reading…

Lead tracking and reporting using CRM

So profit-and-loss reports/balance sheets measure the financial health of your business. And you’re probably already measuring these via your accounting system, the “back end” of your business. If you’re a numbers guy like me, you love quantifiable data… I’ve been known to spend Sundays reconciling my credit card bill…don’t judge. But what about the other Continue reading…